Cubro History
Our Founding Story
How the company came to be?
Christian Ferenz (CEO):
I used to work as a reseller of monitoring boxes. During one of the business meetings, a customer asked me if I could provide him with a network TAP. The company had several monitoring tools but wanted to deploy a network TAP. He explained how this tool could help save the company’s IT costs.
At that point, there were not many vendors of network visibility tools. This was the starting point. I decided to grab that opportunity. Together with two of my colleagues (co-founders of the company), we created a Network TAP which the customer tested and after some changes decided to deploy in the company’s network. Those first TAPs which we made in 2003 are still deployed in the company’s network.
Our business idea is based on partnership with our customers. Opportunities started opening for us. We understood the challenges related to network visibility and through our technical expertise, we started producing more advanced tools like the network packet brokers and probes. After literally producing our first product in a garage, our products are installed in several major CSPs and enterprises all over the world.
What motivates us and our team each day?
Sascha Naunovic (CFO):
Cubro began with just four dedicated employees and a shared passion for technology and innovation. From day one, our focus has been clear -to understand and meet the evolving needs of our customers.
Our drive has always come from the challenges we encounter along the way. Competing alongside global industry leaders, we’ve built lasting relationships with customers who value reliability, expertise, and trust. Over the years, this commitment has led to consistent growth – a testament to the dedication of our team and the confidence our customers place in us.
Herbert Etlinger (Head of Product & Solution Engineering):
Our biggest strength lies in our collaborative team environment. We work closely together, share knowledge openly, and focus on solving real technical challenges – not just talking about them. Every team member understands our goals and how their work contributes to achieving them. This shared purpose keeps us efficient, innovative, and continuously improving.ur collaborative team environment is one of our biggest advantages.
What is our culture?
Christian Ferenz (CEO):
My biggest satisfaction is seeing smiling faces each morning at work. In our office, we celebrate success and learn from the failures. Each department has a key role in delivering the best experience to the customer and we empower our employees to achieve this goal. We are a transparent company and value our human resources. Our open-door policy at work encourages our staff to share ideas that help us grow.
Gabriel Guriencu (CTO-Hardware Development):
Since we are a small medium sized company, we benefit from being customer centric and innovation driven. Our customers can reach us easily and get personalized support from real people instead of a computerized machine. We make speedy decisions and implement them at a faster pace. The key to unlocking our growth was providing the right solution to the customer and value for money. We think on a bigger scale and constantly focus on making technologically improved products.
Milestones that shaped us
2003
2005
2006
2007
2010
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
20 Years Strong: Celebrating Cubro’s major milestone
Join us as we look back and celebrate the people and places that helped us build the company we are today. From our early days of working in a garage to being a global leader in network visibility solutions, we hope you enjoy this trip through our archives!
The early days
(2003-2010)
“The journey of a thousand miles begins with one step.” – Lao Tzu.
The story of Cubro started when three partners, Christian, Sascha and Gabriel, realized the needs of a customer and decided to develop the product by themselves based on their knowledge and expertise. Many entrepreneurs find it difficult to stay assertive and stick to their dreams, however, these three partners continued to be part of the company and are still actively involved in every aspect. They were soon joined by the fourth partner Herbert who shared a similar passion and helped them take the company to the next level.
Being customer-centric; It’s in our DNA
(2010-2020)
The company continued to invest in technology and expanded its product portfolio depending on the market requirements. Many new resellers and system integrators worldwide started selling Cubro products in new markets like Japan, the USA, South Africa and the UK. The company has always focused on developing products based on customers’ needs, which has been a major differentiator.
The best is yet to come…
(2020 onwards)
The company expanded operations in the US market to compete in the increasingly competitive market. Cubro’s portfolio will also open a new page in the network visibility space and new approaches in terms of new technologies. We believe the best innovation should bring down the cost for customers while adding value. We aim to introduce solutions that will bring the cost of monitoring down. Reducing the cost of ownership and the ecological footprint is an ongoing process and an important goal for Cubro.
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