Our History

Founding story of Cubro

How the company came to be?

Christian Ferenz (CEO):

I used to work as a reseller of monitoring boxes. During one of the business meetings, a customer asked me if I could provide him with a network TAP. The company had several monitoring tools but wanted to deploy a network TAP. He explained how this tool could help save the company’s IT costs.

At that point, there were not many vendors of network visibility tools. This was the starting point. I decided to grab that opportunity. Together with two of my colleagues (co-founders of the company), we created a Network TAP which the customer tested and after some changes decided to deploy in the company’s network. Those first TAPs which we made in 2003 are still deployed in the company’s network.

Our business idea is based on partnership with our customers. Opportunities started opening for us. We understood the challenges related to network visibility and through our technical expertise, we started producing more advanced tools like the network packet brokers and probes. After literally producing our first product in a garage, our products are installed in several major CSPs and enterprises all over the world.

What motivates us and our team each day?

Sascha Naunovic (CFO):

We started the company with four employees and since the beginning we were passionate about the business. Since our launch, our core objective has been to meet the customers’ demands.

The motivation comes from the challenges we face in delivering what the customer asks for. We compete with some big players but over the years our customer base has grown steadily and we are proud of our growth rate.

Herbert Etlinger (Head of Product & Solution Engineering):

Our collaborative team environment is one of our biggest advantages.

We maintain a powerful team spirit at work and effectively communicate the goals of the company.

What is our culture?

(From left to right) Herbert, Christian, Sascha, Gabriel

Christian Ferenz (CEO):

My biggest satisfaction is seeing smiling faces each morning at work. In our office, we celebrate success and learn from the failures. Each department has a key role in delivering the best experience to the customer and we empower our employees to achieve this goal. We are a transparent company and value our human resources. Our open-door policy at work encourages our staff to share ideas that help us grow.

Gabriel Guriencu (CTO-Hardware Development):

Since we are a small medium sized company, we benefit from being customer centric and innovation driven. Our customers can reach us easily and get personalized support from real people instead of a computerized machine. We make speedy decisions and implement them at a faster pace. The key to unlocking our growth was providing the right solution to the customer and value for money. We think on a bigger scale and constantly focus on making technologically improved products.

Company founded in Vienna, Austria by three partners Sascha Naunovic, Christian Ferenz, Gabriel Guriencu with an ambitious idea of fulfilling the demand for network visibility tools and offering simple customized solutions for network related issues. Cubro begins its journey with its first major customer A 1 Telekom Austria.

2003

Fourth partner Herbert Etlinger joins Cubro to take the company to the next level.

2005

Fourth partner Herbert Etlinger joins Cubro to take the company to the next level.

Birth of Cubro Trademark and first Optical TAPs produced followed by Copper TAPs.

2006

Birth of Cubro Trademark and first Optical TAPs produced followed by Copper TAPs.

The company introduces Optical Aggregation TAPs.

2007

The company introduces Optical Aggregation TAPs.

The legendary Packetmaster 1 is born.

2010

The legendary Packetmaster 1 is born.

The Packetmaster EX48 with 48x10G Ports added to the product portfolio and new EX5 platform starts. Another major telecom operator ‘Orange’ starts using Cubro products.

2012

The Packetmaster EX48 with 48x10G Ports added to the product portfolio and new EX5 platform starts. Another major telecom operator ‘Orange’ starts using Cubro products.

EX6 introduced and new optical TAPs with revolutionary size called ‘OPTOSLIM’ launched in the market.

2013

EX6 introduced and new optical TAPs with revolutionary size called ‘OPTOSLIM’ launched in the market.

The company continues to invest in new products with advanced features and introduces EX484-2 and EX12. The same year small hand carried Packetmasters with powerful features launch in the market. Many new resellers and system integrators worldwide start selling Cubro products in new markets like Japan, USA, South Africa and UK. With Liberty Global, Europe’s largest international TV and broadband company, Cubro adds another valued customer in its portfolio.

2014

Product range expands with 4th Generation Packetmaster series which includes Packetmaster EX484-3, followed by EX32, EX32+ and the powerful 100G units EX48400 and EX20400.

2015

Product range expands with 4th Generation Packetmaster series which includes Packetmaster EX484-3, followed by EX32, EX32+ and the powerful 100G units EX48400 and EX20400.

To keep up with the customer demand, Cubro introduces the new Sessionmaster series with units capable of handling layer 7. Cubro is proud to have over 200 valued customers spanning the globe. The company ends the year with profitable growth. To further address the needs of the growing customers, the company hires technically trained staff and moves the office to a bigger space.

2016

Cubro rebrands to update its image and reflect the company’s mission, vision and core values. The company continues to serve diverse set of customers, ranging from telecom, defense, system integrators, enterprises and government organisations.

2017

Launch of Cubro Vitrum Management Suite – the centralised management platform for Cubro devices. Introduction of EXA8 – the only network visibility probe of its kind in the market due to its compact size, in built-TAP and powerful CPU at a low price.

2018

Launch of Cubro Cloud Switch (CCS) for monitoring overlay network. Cubro awarded ISO 9001 and ISO 14001 certifications.

2019

Launch of Cubro Cloud Switch (CCS) for monitoring overlay network. Cubro awarded ISO 9001 and ISO 14001 certifications.

Introduced high performance advanced network packet broker EXA64100. Launched Omnia Series for the enterprise market.

2020

Introduced high performance advanced network packet broker EXA64100. Launched Omnia Series for the enterprise market.

Unveiling 100/40 Gbit bypass solution to meet the growing demands of high speed networks. Released Custos – embedded network monitoring software option for Omnia Series.

2021

Unveiling 100/40 Gbit bypass solution to meet the growing demands of high speed networks. Released Custos – embedded network monitoring software option for Omnia Series.

Introducing Cubro Probing – Our metadata extraction software is available on various hardware appliances, including the Omnia Series and Omnia NIC

2022

Introducing Cubro Probing – Our metadata extraction software is available on various hardware appliances, including the Omnia Series and Omnia NIC

Launch of EXA32400 – A groundbreaking 32x400G Advanced Network Packet Broker

2023

Launch of EXA32400 – A groundbreaking 32x400G Advanced Network Packet Broker

Rolling out Omnia Solution Suite and Vitrum NG

2024

Rolling out Omnia Solution Suite and Vitrum NG

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